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Online Tracking Techniques and Countermeasures

Written by DFM Team

Mike Pilkington

Online Tracking Techniques and Countermeasures


There are different actors interested in tracking internet users with different motivation for each one. For example, advertisers are increasingly monitoring people’s online behavior to target them with customized advertisements, this type of tracking is referred as Online Behavioral Advertising (OBA) and has fueled with the explosive growth of social networking sites. Web analytics services (e.g. Google Analytics) also track online users to collect website usage statistics, intelligence agencies on the other hand track online users on a mass scale to analyze global digital information and to predict future political, military and economic changes.

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