Many parts of Europe suffered major cyberattacks in 2017 when giant firms were assaulted with ransomware. More, and perhaps even worse, incidents are expected, as The Guardian recently reported UK security chief Ciaran Martin’s predictions, stating that he anticipates a massive attack in the next two years. He said, “I think it is a matter of when, not if and we will be fortunate to come to the end of the decade without having to trigger a category one attack.”
Because of last year’s cases and the increased threats on data, it is of utmost importance for companies to increase digital security. In order to do that, they need to be properly educated, especially considering that the majority of UK companies are unprepared for cyberattacks. Only 31% of firms responded that they are well informed when it comes to cybercrime reports, and only 28% are trained to deal with such cases.
This is why 2018 is the best year for digital forensics to utilise content marketing as a tool to disseminate vital info on cybersecurity. It’s not just a trending marketing tool that businesses need to stay on top of their game. Here are several reasons why content marketing is important as a supplement for digital safety measures:
1) People now live in the age of social media. Digital Forensics Magazine previously discussed how easy is it for people to share content, whether it’s a video presentation or a blog post. Because of social media platforms like Facebook, Twitter, Instagram, and YouTube, you are now able to introduce ideas or spread information to a wider community.
2) The format is ideal for educational purposes. With content marketing, you can lay down the common cybersecurity problems British firms face today, and explain thoroughly the solutions for each one. You can give concrete examples and highlight a particular cybercrime case, for organisations to get a sense of the situation. By providing the needed information, companies will then depend on your expertise.
3) Trust is important in establishing a relationship with clients, especially if your services involve security. Content marketing strengthens that bond by allowing digital forensics teams to educate firms on the threats of cyberattacks. This also improves your authority in the industry, thereby attracting the attention of potential clients.
4) Transparency is in demand more than ever. People now want companies to be more authentic, honest, and dedicated to their customers. They are now desensitised to brand advertising, charitable contributions, environment claims, and other publicity stunts. This is why content marketing is on the rise. With this tool, businesses have an avenue to provide real insight and answers to questions people are really looking for.
5) Content marketing helps your business attract new traffic, especially now that companies are on full alert about cyber threats. Digital Whirr explained that the amount of content you produce improves your SEO standing, increasing the chances of people finding your content in search engine results, social media or other places on the web.
6) Visuals and video are king nowadays. Ayima documented how visual content is a necessity, given that people are now more interested in videos, graphics, and images. Blog posts should not just be filled with paragraphs chockfull of text. There should be at least a visual component, in order to keep audiences interested. The demand for this can be attributed to the introduction of features such as live streaming, Instagram Stories, and other similar functions. Visual content would be an easy way to educate firms on the dangers of data breaches, as well what steps they can do to prevent the risks.
7) Content marketing helps sets you apart from competitors. Because of the trust you gain by sharing your expertise, firms will lean towards you more than other digital forensic services. It’s an effective tool for small businesses to use and leverage their product in a competitive industry.